Rebel Store The Heartbeat of Bulgaria’s Rock and Metal Scene

Rebel Store is more than just a shop—it’s a vibrant community and a cornerstone for Bulgaria’s rock and metal fans. Founded by Maksim Alexandrov (Maxy), Rebel Store is dedicated to supporting the Bulgarian rock and metal scene, not only by selling authentic merchandise from global icons but also by promoting the music and bands that define the culture. From t-shirts of Metallica and Slayer to hoodies of Slipknot and Bring Me The Horizon, Rebel Store has become the go-to destination for those who want to wear their passion proudly.

Located at str. Chiprovtsi 3 in Sofia, Rebel Store is a gathering place for like-minded individuals who live and breathe the rebellious spirit of rock and metal. Around Maxy and the store, a society of music lovers has formed—a tight-knit group of fans, musicians, and enthusiasts, united by their love for the scene. Rebel Store doesn’t just serve its customers; it serves the community, directly supporting Bulgarian bands by selling their products and keeping the local scene alive.

My Role in Amplifying Rebel Store

As someone who is deeply connected to the rock and metal world, working on Rebel Store was more than just a project—it was a personal passion. From 2019 to 2021, I had the honor of contributing to the evolution of Rebel Store’s online presence and brand identity.

My journey began with designing and building their website in 2019-2020. The goal was to create a digital space that felt as authentic and bold as the store itself—easy to navigate, visually impactful, and infused with the energy of rock and metal culture. The website became a virtual stage where fans could explore original band merchandise, from Evanescence to Sleep Token, and connect with the spirit of Rebel Store.

Beyond the website, I collaborated closely with Maxy to craft the store’s marketing strategy and social media voice. Together, we built and maintained the store’s profiles on platforms like Facebook and Instagram, curating content that resonated with the passionate Rebel Store community.

One of the most exciting aspects of this collaboration was creating video content, including unboxing videos that showcased the arrival of authentic band merchandise from international warehouses. These videos not only celebrated the global reach of Rebel Store but also created a buzz within the community, sparking engagement and excitement.

www.rebelstore.net (redesigned)

Let’s Create Something Loud Together

If you’re looking for a designer who can channel the essence of your brand and transform it into a compelling online presence, I’d love to help. Whether it’s crafting a website, designing social media content, or building a strategy to connect with your audience, let’s make something unforgettable together.