A Comprehensive Approach to Digital Presence

Over the course of a year, I worked with Mudera to refine their digital presence, crafting a more strategic approach to their marketing efforts. Mudera operates in the construction materials industry, specializing in metal roofing tiles and sandwich panels. As one of the largest suppliers in Bulgaria, their business relies on strong industry partnerships and a well-established distribution network. To support their growth, I focused on elevating their online visibility through digital marketing, a new website design, targeted advertising, and event photography.

Website Development: A Strategic Showcase of Products

A key component of this collaboration was designing a new website aimed at showcasing Mudera’s extensive range of roofing and construction materials. The objective was not to create an e-commerce platform but to provide a structured, user-friendly catalog where customers could explore available products, compare specifications, and easily access technical details. The site was designed to encourage direct inquiries at Mudera’s offices in Sofia, Burgas, and Pleven, streamlining the purchasing process while maintaining the company’s direct customer approach.

The design prioritized accessibility and ease of navigation, ensuring that potential clients could quickly find the information they needed. The site was optimized for responsiveness, delivering a seamless experience across devices. However, despite the effort to modernize their digital presence, Mudera ultimately decided to continue with their existing website rather than launching the newly designed version.

Optimized Google Ads & Digital Marketing

To further strengthen Mudera’s digital footprint, I managed their Google Ads campaigns, refining audience targeting to maximize reach and engagement. This involved continuous monitoring and optimization to ensure cost-effective performance while driving relevant traffic to their website. Alongside these efforts, I supported their social media presence, curating content that aligned with the company’s branding and messaging goals.

Refining Digital Strategy in the Construction Sector

This collaboration, carried out throughout 2021 and 2022, was an opportunity to apply modern digital solutions to a well-established construction materials supplier. Whether through strategic advertising, website design, or content creation, the focus remained on optimizing Mudera’s digital presence to better serve their audience.

Looking to Strengthen Your Digital Presence?

If your business requires a fresh digital approach, engaging content, or a website that speaks to your audience, let’s work together to create something impactful. Contact me today, and let’s start building your digital strategy.